For this project I wanted to focus on coffee. Inspired by hearing the Beehive Design Collective talk twice this fall about Mesoamerica, coffee was at the forefront of my mind (but coffee is always at the forefront of my mind). Besides the enormous social injustice of companies invading indigenous, or at least historically locally owned lands for crop production, resources are depleted in the processing of said crops, in this case coffee. The graphic I created in response explains the principles of fair trade, the direct cost difference to consumers in correlation with worker’s pay, comparing these good practices to the toll of water lost in the coffee production process, regardless of sustainable efforts. My goal is to show that while we can make efforts to give the coffee farmers the livelihood they deserve, there is no feasible way to reduce the waste water generated in the mass-production of coffee.
From an aesthetic point of view, working with the texture of the coffee grounds to create a seamless continuation of grounds over a 25 inch graphic was something I was interested in. The patternwork therein required calls to me. I also really wanted to use the grounds as text, by drawing into the grounds and scanning the results. I have also experimented with scanning various fruits and vegetables this semester.